Signals — location vs headline

The shipped theme bundle is inlined verbatim (load_default_css(), 398 KB) and the root carries data-platform="desktop", so this renders on the SF Pro ladder from tokens-desktop.css — the condition the reported screenshot was taken under (heading = 17px there, 18px on the web/Inter ladder). Every option below uses only tokens that already exist; nothing new is invented.

Artefact — real pixels, real classes, what would ship Commentary — reasoning, never in the product
Baseline
Baseline  ·  what ships today
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
A — Weight
A — Weight  ·  your guess: rank carried by weight alone
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
B — Colour
B — Colour  ·  rank carried by tint, the house precedent
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
C — Size down
C — Size down  ·  the place becomes an eyebrow
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
D — Size up
D — Size up  ·  the place becomes a real section header
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
E — Case & tracking
E — Case & tracking  ·  shown because it was already rejected, twice
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
F — Weight + colour
F — Weight + colour  ·  A and B together; size untouched
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
G — Headline up to starred (520)
G — Headline up to starred (520)  ·  the literal next token above emphasis
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
H — Headline up to strong (700)
H — Headline up to strong (700)  ·  the other token above emphasis
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
K — Headline at 600  ⚠  INVENTS A TOKEN
K — Headline at 600  ⚠  INVENTS A TOKEN  ·  not in the system — shown so the gap is visible
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
J — The Codebooks pairing
J — The Codebooks pairing  ·  sidebar only — the house answer to this exact shape
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
L — Indent and air
L — Indent and air  ·  no type change at all — space and alignment only
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement
M — Indent and air, the literal mirror
M — Indent and air, the literal mirror  ·  the sidebar borrows the centre column's own numbers
Clever save, baffling locker

The shopping bag delights with one feature while a content label creates genuine confusion.

A participant praised the save-for-later and QR code functionality as clever, but a second participant was baffled by a ‘collect from locker’ option, unable to reconcile how a bed could fit in a locker — pointing to a missing explanation rather than a missing function.

Also read as Clever to overwhelmed, Basket and stock communicated
[03:36] It takes me to a QR code. Okay, let’s take my basket out… Save for later… And remove [from] trivial shopping bag… That’s clever. p2feature requirement
[02:54] Okay, there’s no way I’m going to collect. Collect from locker. How can they get the bed in a locker? p3content requirement
Clarity mostly holds

The shopping bag communicates most actions clearly, but one removal notification left a participant confused and disengaged.

Three quotes show the system confirming actions well — QR codes, spend totals, and stock notifications were all read and understood without hesitation.

[02:41] And I’ve spent £947. Go to checkout. Continue as guest. p3system response
Warmth in details

Product photography carries more persuasive weight than the specification copy beside it.

Participants lingered on styled room shots and skipped the dimensions table entirely.

[05:12] Oh that’s a nice room. I’d have that. I’m not reading the measurements, am I. p1aesthetics
Sort works, scope surprises

Sorting behaves as expected, but participants could not tell what the results were scoped to.

Two participants sorted by price without hesitation, then queried whether the list covered the whole category or only the shelf they arrived from.

Also read as Scope not communicated
[06:48] Price low to high, fine. But is this everything, or just this bit? p2content requirement