PROPRIETARY SOFTWARE LICENSE

Copyright (c) 2026 Lovelytics, LLC. All rights reserved.

NOTICE: This software and its source code are the exclusive property of
Lovelytics, LLC ("Licensor") and are protected by copyright law and
international treaties.

ACCEPTANCE OF TERMS

BY INSTALLING, COPYING, OR OTHERWISE USING THIS SOFTWARE, LICENSEE
AGREES TO BE BOUND BY THE TERMS OF THIS LICENSE. IF LICENSEE DOES NOT
AGREE TO THESE TERMS, LICENSEE MUST NOT INSTALL OR USE THE SOFTWARE.

1. GRANT OF LICENSE

   Subject to the terms of this License, Licensor grants the recipient
   ("Licensee") a limited, non-exclusive, non-transferable, non-sublicensable
   license to install and use this software solely for Licensee's internal
   business purposes in connection with Licensee's authorized engagement
   with Licensor.

2. RESTRICTIONS

   Licensee shall not, and shall not permit any third party to:

   a) copy, reproduce, distribute, publish, or otherwise transfer this
      software or any portion thereof to any third party;

   b) sublicense, sell, rent, lease, or otherwise commercially exploit
      this software;

   c) use, incorporate, or adapt this software or any portion thereof
      in any other product, project, or software;

   d) reverse engineer, decompile, disassemble, or attempt to derive
      the source code of any compiled portion of this software, except
      as expressly permitted by applicable law;

   e) remove, alter, or obscure any proprietary notices, labels, or
      marks on or in this software.

3. TERMINATION

   This License is effective until terminated. It terminates immediately
   and automatically, without notice, upon the cessation of Licensee's
   authorized engagement with Licensor. Upon termination, Licensee will
   no longer receive updates, patches, or new versions of the software.
   Licensee may retain and continue to use only the version(s) of the
   software obtained during the term of its authorized engagement with
   Licensor, subject to all remaining terms of this License.

4. CONFIDENTIALITY

   Licensee acknowledges that the software, including its design, interfaces,
   and connection to Licensor's internal systems, constitutes confidential
   information of Licensor ("Confidential Information"). Licensee shall:

   a) hold the Confidential Information in strict confidence using at least
      the same degree of care it uses to protect its own confidential
      information, but no less than reasonable care;

   b) not disclose the Confidential Information to any third party without
      the prior written consent of Licensor;

   c) limit access to the Confidential Information to those of its employees
      or contractors who have a need to know and are bound by confidentiality
      obligations no less restrictive than those in this License.

   These obligations survive termination of this License.

5. OWNERSHIP

   This software is licensed, not sold. Licensor retains all right, title,
   and interest in and to the software, including all intellectual property
   rights therein. No title or ownership of the software is transferred
   to Licensee under this License.

6. NO WARRANTIES

   THIS SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND,
   EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF
   MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
   LICENSOR DOES NOT WARRANT THAT THE SOFTWARE WILL BE ERROR-FREE OR
   UNINTERRUPTED.

7. LIMITATION OF LIABILITY

   IN NO EVENT SHALL LICENSOR BE LIABLE FOR ANY INDIRECT, INCIDENTAL,
   SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN
   CONNECTION WITH THIS LICENSE OR THE USE OF THE SOFTWARE, EVEN IF
   ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

8. SEVERABILITY AND WAIVER

   If any provision of this License is held to be invalid, illegal, or
   unenforceable under applicable law, that provision shall be modified to
   the minimum extent necessary to make it enforceable, or if modification
   is not possible, severed from this License. The remaining provisions
   shall continue in full force and effect. The failure of either party to
   enforce any right or provision of this License shall not constitute a
   waiver of that right or provision.

9. GOVERNING LAW

   This License shall be governed by and construed in accordance with the
   laws of the State of Washington, United States of America, without regard
   to its conflict of law provisions.

10. ENTIRE AGREEMENT

   This License constitutes the entire agreement between the parties with
   respect to the subject matter hereof and supersedes all prior and
   contemporaneous understandings.

For licensing inquiries, contact: loveyourdata@lovelytics.com
