Line · Diagram Design
Signup volume by acquisition channel over eight weeks. Organic search is both the largest and fastest-growing channel; Direct is the stable baseline.
FOCAL · ORGANIC
75% week-over-week growth over 8 weeks — from 120 to 210 signups. Two long-form guides published in W4 account for the step change. The W5 dip is a weekday holiday effect.
22% growth (80→98) — this is mostly returning users and brand-aware discovery. The near-flat slope is a healthy baseline, not stagnation. It means the product retains its direct audience while organic expands.
67% growth (45→75), driven by one integration partner. Volatile week-to-week but directionally positive. Worth a dedicated channel review before investing further in partner programmes.