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Loophole alert! How do you define "non-profit"? How about we set up Elsevier Non-Profit Home for Orphans and Kittens, which signs an exclusive license agreement with ... publications that make "philanthropic" donations.

Just a lil' proofreading note: you started with a loose lion in your zoo analogy, then moved to a tiger for the rest of the piece. Love your work, and your dad's photos!

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